Getting clients to use online scheduling
Increase the % of your customers making online appointments.
7 ways to increase the percentage of clients making online appointments:
1. The number one way to drive people to your online scheduler is by telling them about it on your voicemail. For example, a hair salon message might go something like this ‘Thank you for calling All Massage Spa. You have either called outside our normal business hours or we are assisting other customers. If you would like to make an appointment please call back or you can book online at www.allmassage.com. Simply click on the link at the top of the page that reads “Make an Appointment Now".’
2. Place your appointment link on your website in a prominent position. We provide more information on this subject on our Positioning your ‘Appointments’ link page.
3. Place your web site URL on your business card and next to the URL place wording next to it indicating that you accept appointments online.
4. If you use direct mail and/or newspaper advertising - let your current and future customers know they can make appointments with you on your website.
5. Tell your customers about online scheduling while they are in your waiting area either with a note on the wall, little notes they can take with them as reminders or have your receptionist tell them verbally.
6. Customize your receipts to include a note that customers can schedule appointments online on your website.
7. When a customer is paying for your services you can tell them about scheduling online appointments for their next visit.
We hope these 7 ways helps encourage more of your customers to schedule appointments online.
Other tips:
Positioning your “Appointments” link
Drive more traffic to your site
Integrate online scheduling into your business